Services of WebGuy724 - Internet Marketing
Internet Marketing is a phrase with broad meaning, but it is essentially a set of activities that drives targeted traffic to your website and then converts those visitors into customers. The most common and typically the most effective techniques are SEO (Search Engine Optimization), PPC (Pay Per Click Advertising), and Email Marketing.
- SEO is the process of improving the volume and quality of traffic to your website from search engines via "natural" or "organic" (non-sponsored) search results. Learn more about SEO.
- PPC is an advertising model used by search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on their ad. Learn more about PPC.
- Email Marketing involves providing the opportunity for a visitor to sign up at your website, saving the 'sign up' contact information within your email marketing account, and drafting and sending regular communication, such as sales or specials, newsletters, recent tips or news, etc. to these contacts. Email Marketing integrated into your website can be a vehicle to build a customer base and then regularly market to that constantly growing customer base - a great sales strategy for any small business.
While it's of course important for a small business to have a website in this day and age, the real power of a website presence involves driving targeted traffic to your website and generating new leads and new customers.
Contact us to learn how we can start driving traffic to your website today.